The possibility of the window is currently existing healthcare investors and executives and management team, the latest healthcare IT niche: interoperability and exchange of information. However, Abraham Lincoln said, "things may be those who wait, but only the things left by those who hustle."
Professional health care executive recruiter than my experience, in order to satisfy more than 225 healthcare executive Search assignments in core business includes a certain amount of differentiated point of view, many of the issues with respect to that benefit. hopefully, the company's internal discussions, such as a new healthcare interoperability and exchange of information to their own development strategies.
In this window, the opportunity has created a perfect storm. consumers ' knowledge of and interest will grow, the payer and providers willing to participate in the discussion, the adoption of the technology has grown, and $ 2 (b) the expenditure conforms to the Bill of material (BOM) to promote the participation of all parties. To be successful, a healthcare IT with the large number of investors and executives in the latest window to complex strategic considerations.
Health care leaders, which moves the action and the United Kingdom, around this niche is for those who approach the business of the customer very external focus: technology is not in the business. Technology enables business.However, even with an external focus many questions not investors and executives alike. one major question is "what is the correct type Bureau may lead to this business?" The answer is "It depends". It depends on how you can use the questions below.
However, the First frame of your thoughts towards intuitive and easy-to-use technology architecture. Many investors and executives to focus on the technology too strongly. Before you can share this common trap, other great technologies that never seen many examples of light days.
Alternatively, consider Facebook, some form of one of today's hottest technology platforms with millions of new members every month. Mark Zuckerberg of Facebook the close of the plan on the planet of standardised communication environment. He sees the site interactive, necessary and very intuitive, such as the old phone.Users click the technology of Facebook.However, new users go to Facebook, because it meets intuitively personal and professional needs, such as sharing family photos, stick with old friends, share information, job search, including the rental company staff, etc.
How does this apply to Healthcare?The answer is simple and usable technology. Boiling and intuitive, tenders shall be drawn up by the needs of consumers. This, and you want to separate the company's rapid growth and to strengthen the Foundation's Important strategic aspects. are the following:
The investor's view:
1. is the building of technical or service business? I cheat and Give this answer, you're building technology enabled services business.
2. Who are the customers? Who pays?
3. you can have all the startup port and you respond to the approval number of the consumer. How to organize your priorities and your company offers?
4. consider that today is just a few of the success of any business-focused interoperability recognizable to achieve an equivalent level of safety at national level: Medicity and Axolotl are.Why is it more than its competitors successful?
Consumers view:
1. the consumer to know whether their doctor EMR? they have their individual data on the Internet?
2. the Consumer to know whether they are likely to be used in a hospital EMR and whether it integrates with their doctor? They carefully? What If carefully whether?
3. who has access to and ownership of consumer health data and what happens when privacy leakage occurs?Consumers to listen to "your data is 100% safe" the Government has been in debate. too many leaks and other, Titanic was unsinkable.
4. the Need for the protection of consumers ' personal health record (PHR)?They want to keep the PHR: They prefer to be self-managed or the doctor managed? Bank consider using the Internet.PHR may need to enter the post interoperability?
The provider of the view:
1. data protection: health care providers can patients their data is safe and private? If consumer information is leaked at any time of the service providers of the exposure period.
2. competition: interoperability makes it easier for patients to leave policies/competitor hospital?
3. Acceptance rate: providers should recognize the rates of adoption of standards for identification, evaluation and implementation is coming, so why they buy now or wait until there is no more clarity of the plan?
4. Encourages the alignment: most providers expected significant piece of technology implementation and to cover the operational common costs of Pharmacy and Insurers. However, to take advantage of the huge advantages. equipped with a burden and where? I receive multiple beneficiaries kehitykselliset and operational investment and running costs table?
Payer's view:
1. the Chicken or the egg: don't you offer a solution to the interoperability of the trans-European members of the payer and the high PMPM (Per Member Per month) with costs or do not provide meaningful and income-producing solution provider?
2. Trust & Privacy: John q. public trust payer than säilytysyhtiön personal information from the patient. payer information, but they are now all nursing care of the patient and the results of the direct access to the results?
3. how you can educate and provide a meaningful debate on the electronic records and HIE large employers many major employers learning only information or ask for a further period of disease management services?
During the last two weeks, the entire legislation had ceased because I spoke more than fifty investors, managers and health care, financial intermediaries with healthcare interoperability and exchange of information between the. no one is currently all the answers, although many for-profit, Government and non-profit actors operate in this market. one thing is certain, however, quickly moving companies of those most committed to these important questions and eventually achieve the maximum success of assumptions.
