Monday, October 4, 2010

Online Advertising is Dead


... it never really alive.

You know the biggest problem People hate advertising online?.

Way back to the history of the Internet had banners ... in particular driving and site fabrics with advertisers bought per thousand impressions. I believe that advertisers were, for the payment of the 30 CPM for site run banners. I remember sales part of Entrepreneur magazine, even if you do not remember how much I charge them.

The banners were "tuned" to users, clickthrough rate (CTR) of the prices of the nose-dived and thousands of impressions cost decreased through the floor.

What advertisers?

The band began with goto.com (now part of Yahoo) pay per click and Pay Per Click industry was born.Google took this form their AdWords/AdSense advertising system with the new heights and very clever too.

But the fact remains that the people I don't like advertising. take a simple example ...What do you do when you can watch your favorite movies and ads appear?You can head to the kitchen for a quick snack or drink, right?

Advertisers was that trick, wise, so they decided to "support" is a movie and a little mini-ad before and after movie segments. I think you probably won't see it because you have not yet left the kitchen or has just got back to it to see the movie to the next section. Furthermore, the message does not exist, the "Buy our stuff," more, "we're the good guys sponsorship you temporary movie." So it is more soft subscription.

The message really does not work for you and How you can make tissues. page into a "soft sell"?, with the exception of targeting it precisely on the page the visitor saw last and make them after you see this is not much you can page.It is still an ad.

Are so that the "tuned" AdWords/AdSense ads, such as posters were?

Whether site visitors rebelling against advertising in General?

According to the Telegraph, enormous "Web 2 .03 properties are struggling to change the site users really." Mark Zuckerberg apologized Apparently Facebook users "a bad job" his attempt will be made for the implementation of a new, controversial Beacon advertising system that takes advantage of the power of "word of mouth" marketing. "

Oh good.

Facebook, the problem is that they are a huge number of competitors ... and those competitors like rather undercut whatever Facebook create ... revenue and Web 2.0 users happy rather go to whatever Web 2.0 site that offers at least advertising.

So we left you dilemma, which has existed since the Internet is born ...If people are free to decide what they want to navigate the sites and the intense competition site visitors, site owners can afford to set their websites advertising?, on the other hand, they provide NOT to?






Suppliers Love "Sorry" so why Don't You Use It in Word?


Mass media may agree on this, but they are mere conduit through to the general public. And that the public is true love could be the case, the word "sorry", so why not use it when any media face

In my country, Australia, we had an example of this gigantic When in February 2008 when the new Rudd Government then formally apologized to our aborigines, how to process it in the past was white. Words was simple, yet powerful-"for pain, suffering and hurt of the stolen generations, their descendants we say sorry.Brothers and sisters, cleaned, trimmed, deep-frozen families, for a maximum of mothers and fathers we say sorry. And indignity and, therefore, constitute, in relation to the proud people degradation, we say sorry.

Although the words alone are not enough to establish our aborigines continuously's plight, this movement had a huge positive impact on the Australian psyche, white and black at the same time highlighting does not forgive meanness by providing that the previous administration at the same time. Why not them? For the same reason that most organizations still refuse to apologize when they get things wrong-lawyers have changed and, convinced that they suffer from the financial consequences, if they say "sorry".It is loads reach tukkimaan. Although our John Howard Government had received that we would not apologizing aborigines, the procedure for the financial responsibility for the current generation of white-yet he still choose to grant technical assistance to the solace. If one or more of the wonder that he has only lost government but also the Parliament Office.

The second example became American late 2007 when Mark Zuckerberg, Facebook, boss apologised for violations of the can be driven gains his user privacy.The essence of his Beacon system alert users friends what they were buying eBay as on other sites.The heap of bad press, his original silence on the subject and you can forget the Coca Cola is withdrawn ads after the Zuckerberg said: "we had only a poor job in this release and I apologize."

Previously in the same year, Ribena was forgiven in Australia and New Zealand customers sales less than vitamin c level spirit drinks with minors ' Australian Managing Director-John-Sayers said: "we must say we are sorry you have messed up.. we've made errors."The company launched a special TV campaign in both countries, and again, said sorry what had happened. After this, I have seen is not negative publicity for this event data, or even Ribena or parent company GlaxoSmithKline.

Say "sorry", indeed, can help media face.






The Rise of Social Networks


Social network phenomenon exploded into the mainstream, disturbances of the State only in recent years. Amazingly social network sites, these have actually been around for 10 years, but few of us were aware of them.

MySpace for the younger age groups initially attracted, and gradually other age joined the social network into the fury. Although skeptical about so much information sharing public, now even the Baby Boomers you are joining the social networking craze mostly on Facebook.

How these social networking sites become?

Interesting Facebook college campus is coming from. Mark Zuckerberg, Facebook, now President and CEO, create as in 2004 at Harvard sophomore software that launched the, photographs, Harvard students sharing.In the context of the finishing site Mark told that told some other houses where the campus is a couple friends., he and his friends watched as registrations began flowing night. Within the first 24 hours after Facebook had 1200 1500 registrants.And in such a way as to Facebook was born on 4 February 2004.

Membership was confined initially to Harvard students but until March 2004, it opened up to other universities and higher education institutions and students in upper secondary school in September 2005, have been able to join. Only years later all ages 13 and older may join with a valid e-mail address.

Late 2008 Facebook membership had increased to 100 million users, then 200 million leapt in April 2009 and September of users was 250 million users, closing, the number of visitors on MySpace. A large part of the recent growth came as a foreign language sites in such a way that people from all over the world now combined with each other on Facebook.

MySpace had a head start on Facebook, effective infrastructure already started in August 2003.MySpace concept started when employees eUniverse enjoy communication is based on a social network site in Australia.See the opportunities, within 10 days of their own social network site created, MySpace, and enter the contest, eUniverse employees see who can log on to most people in the absence of eUniverse was already 20 million users and e-mail subscribers, they had a great interest in MySpace the multiple new users As MySpace rocketed. at the beginning of the number one social networking site unique users.

Twitter is birthed pod casting, the offspring to communicate internally to employees of a company with only 140 characters a short message service (SMS).Jack Dorsey Twitter concept author sends the first Twitter 6.March 2006.This new sort of social network site exploded awareness 2007 South needs to be included in the Southwest Conference it was turned on, and the huge popularity of Conference goers. Twitter began to soar as web presence.

Many other social networking sites in the lower reaches of any of these three, Facebook, MySpace and Twitter level?

New on the horizon looks very promising. Although at the moment, according to the ruling of the radar is gaining force unique opportunities because it offers its users the same way as the other social networking sites pay no membership. but it is very advantageous to the company because its members receive 70% of its income which is 70%. possibilities of billions of dollars large companies clamoring this unique site advertised to income.

Members maintain their position on the membership, log on to the site once a month. revenue sharing will become even more members who log in and enjoy more of the site on a regular basis.

Already one of the Twitter its rate of growth, what happens when we see the Word? could be new race to the top of the social networking site in the world.






80 Maximum Web page sales of All Time


Relatively young Internet, such as matured industry, has had several multi-billion dollar signings. Some worked, some were not, either way money was made. Many sites are "made-for-sale", garage startup and sold in the millions.

** Internet has created more billionaires (Larry Page, Sergey Brin, Mark Cuban, David Filo, Pierre Omidyar, Jeff Bezos, Todd Wagner Ram Shriram, Margaret Whitman, Mark Zuckerberg, Eric Schmidt ...) than other industry over the last decade.

Here we list the largest website on Internet sales of 80 history:

THE LIST IS WRITTEN IN THE FOLLOWING STYLE:

Specified-Web site-type----value (USD)-acquires year

1 aQuantive Advertising Microsoft 6.3 billion in 2007

2 Broadcast Internet radio Yahoo! 5,7 billion in 1999

3 Yahoo! GeoCities Web Hosting 3.6 billion in 1999

4 DoubleClick Advertising Google 3.1 billion in 2007

5 Skype VoIP eBay 2,6 billion in 2005

6 CNET Group Of Websites CBS Interactive 1.8 billion in 2008

7 YouTube Video Sharing Web page Google 1.65 billion in 2006

8 ZDNet Webzine CNET 1,6 billion in 2000

9 electronic Payment Systems PayPal eBay 1.5 billion in 2002

10 Bill later eCommerce eBay 1.2 billion in 2008

11 Bebo Social Networ-Web page, in the King of the AOL 850 million for 2008

12 Microsoft Tellme Voice Portal 800 million in 2007

13 Club Penguin Online Games (MASSIVELY MULTIPLAYER ONLINE GAME) Disney 700 million for 2007

14 mySimon comparison Shopping website CNET 700 million 2000

15 Right Media Advertising Yahoo! 680 million in 2007

16 IGN video game Journalism News Corp. 650 million in 2005

17 24/7 Real Media Advertising WPP 649 million in 2007

18 my e-mail email and Web Security Google 625 million 2006

19 shopping.com price comparison Web page eBay 620 million in 2005

20 MySpace Social Networ--King of the Web page, in the News Corp. 580 million in 2005

21 Kelkoo price Compar--great Web page Yahoo! 579 million 2004

22 Adult FriendFinder adults Penthouse Media Group's 500 million 2007

23 Greenfield Online Online Survey and comparison of prices for the 2008 Microsoft 486 million

24 Online job search engine Yahoo! Hotjobs 436 million 2002

25 eGroups Email list management Web page Yahoo! 432 million in 2000

26 rent.com classified advertising eBay 415 million in 2005

27 Hotmail Webmail Microsoft 400 million 1997

28 Mirabilis Instant Messenger AOL 400 million for 1998

29 IMDB movies AOL 400 million 1999

30 MP3 .com Music Vivendi Universal 372 million 2001

31 MeziMedia comparison Shopping Web page user ValueClick 352 million 2007

32 Zimbra Groupware Yahoo! 350 million in 2007

33 Business to business Search Engine and Directory r. h. Donnelley 345 million in 2007

34 half.com online Marketplace eBay 318 million 2000

35 StubHub eCommerce (tickets) eBay 310 million in 2007

36 BlueLitihium Advertising Yahoo! 300 million in 2007

37 audible.com audio books Amazon 300 million for 2008

38 Marktplaats .nl classified advertising eBay 290 million 2004

39 last.FM Internet radio CBS Interactive 280 million in 2007

40 Tacoda Advertising AOL 275 million in 2007

41 Alexa Web traffic Reporting Amazon 250 million 1999

42 Photobucket Image Hosting News Corp. 250 million in 2007

43 HowStuffWorks Science Discovery 250 million 2007

44 Hitwise Internet traffic control Experian 240 million in 2007

45 allbusiness.com business information NBCi 225 million 2000

46 Friends reunited Cyprus Social Networking ITV plc 208 million in 2005

47 PlaceWare Web Conferencing Microsoft 200 million 2003

48 the dice Inc. Search (Tech Profe) work General Atlantic LLC and Quadrangle LLC 200 million 2005

49 Fadango Online Ticket sells Comcast 200 million 2007

50 quack.com Voice Portal AOL 200 million 2000

51 WebDialogs online meeting Solutions IBM 161 million (2007)

eCommerce eBay EachNet 52 150 million for the 2003

53 Kimo Web portal Yahoo! 145 million 2000

54 IndiaWorld Group Of Websites Sify 115 million 1999

55 dMarc Broadcasting Advertising Google 102 million in 2006

56 UGO Online Entertainment Hearst 100 million in 2007

57 FeedBurner We Feed management service Google 100 million in 2007

58 Maktoob Arab Web portal Yahoo! 85 million 2009

59 Webshots for free Online Photo sharing Site ExciteatHome euro million 1999

60 Farecast online Search Software Microsoft 75 million in 2008

61 StumbleUpon recommendation Engine eBay 75 million in 2007

62 joyo.com trade-ping Web page Amazon 2004 75 million

63 eFinancialCareers Finance job Search Dice Inc. 75 million in 2006

64 allrecipes.com recipe sharing site reader's Digest Association Inc., 66 million in 2006

65 Hemscott Data, Media and Investor Relations Web page Morningstar, Inc. 51.6 million 2008

66 Foxsports Sports Premier Media group's 50 million (2007)

67 Online auction eBay baazee.com 50 million 2004

68 iStockphoto Stock photos Getty Images 50 million 2006

69 Cricinfo Cricket Web page ESPN 50 million (2007) 69 Ludicorp (Flickr) Image and video hosting Web page Yahoo! 40 million 2005

70 Paid content blog network Guardian 30 million in 2008

71 PriceRunner price comparison Web page ValueClick 29 million for the 2006

72 Blogs, Inc. Group Of Blogs AOL 25 million 2005

73 Ars Technica de Bourbon, Prince de Condé Nast publications Technology Blog 25 million 2008

74 TechRepublic Online Magazine and CNET 23 million 2001

75 Delicious Online Social Bookmarking Yahoo! 20 million in 2005

76 hot or not Rating site avid Life Media 20 million for 2008

77 Bankaholic Financial blog BankRate 15 million 2008

78 Deadlline Holly-tree Daily Hollywood Insider Web page mail.com Media Corporation 14 million 2009

79 MyMMOShop Virtual currency exchange My MMO Inc. 10 Million 2009

80 The Pirate Bay Torrent Tracker index and Global Gaming Factory X 7.8 million for 2009