Monday, October 4, 2010

Online Advertising is Dead


... it never really alive.

You know the biggest problem People hate advertising online?.

Way back to the history of the Internet had banners ... in particular driving and site fabrics with advertisers bought per thousand impressions. I believe that advertisers were, for the payment of the 30 CPM for site run banners. I remember sales part of Entrepreneur magazine, even if you do not remember how much I charge them.

The banners were "tuned" to users, clickthrough rate (CTR) of the prices of the nose-dived and thousands of impressions cost decreased through the floor.

What advertisers?

The band began with goto.com (now part of Yahoo) pay per click and Pay Per Click industry was born.Google took this form their AdWords/AdSense advertising system with the new heights and very clever too.

But the fact remains that the people I don't like advertising. take a simple example ...What do you do when you can watch your favorite movies and ads appear?You can head to the kitchen for a quick snack or drink, right?

Advertisers was that trick, wise, so they decided to "support" is a movie and a little mini-ad before and after movie segments. I think you probably won't see it because you have not yet left the kitchen or has just got back to it to see the movie to the next section. Furthermore, the message does not exist, the "Buy our stuff," more, "we're the good guys sponsorship you temporary movie." So it is more soft subscription.

The message really does not work for you and How you can make tissues. page into a "soft sell"?, with the exception of targeting it precisely on the page the visitor saw last and make them after you see this is not much you can page.It is still an ad.

Are so that the "tuned" AdWords/AdSense ads, such as posters were?

Whether site visitors rebelling against advertising in General?

According to the Telegraph, enormous "Web 2 .03 properties are struggling to change the site users really." Mark Zuckerberg apologized Apparently Facebook users "a bad job" his attempt will be made for the implementation of a new, controversial Beacon advertising system that takes advantage of the power of "word of mouth" marketing. "

Oh good.

Facebook, the problem is that they are a huge number of competitors ... and those competitors like rather undercut whatever Facebook create ... revenue and Web 2.0 users happy rather go to whatever Web 2.0 site that offers at least advertising.

So we left you dilemma, which has existed since the Internet is born ...If people are free to decide what they want to navigate the sites and the intense competition site visitors, site owners can afford to set their websites advertising?, on the other hand, they provide NOT to?






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