Business and technical developments show no signs, stop or slow down. Everything is online, and if the product or service cannot be used on the Internet then, assuming that there is something wrong with the product or service, rather than the medium.
Perhaps such progressive time is easy to forget that the offline marketing strategy compliments, what is the online unless it is necessary to the successful combination of Modern and traditional. is undoubtedly the best recipe, regardless of the success of the business.
Case study of the early stage of Facebook: Describes the online and offline integration:
Facebook Mark Zuckerberg launched his dorm room and originally called Facemash, later the site was to be on Facebook. as a means of strengthening the links between the students of Harvard University students had been given previously-get to know each other, which Facebook took its inspiration from the book of photographs.
Facebook within 24 hours of going live membership was 1500 students and more than half of Harvard's OSH student body after the first month was Facebook. shortly after the initial success of the site then branched include universities, enterprises and schools becoming finally what we know it today than before.
Facebook is offline advertising and marketing, Word of mouth was very different.But it was not only to speak to the need of those college network site with a view to the company than $ 15billion. a central student events advertised online and found offline, stored as real-world presence clearly online.
Over the last few years online/offline integration has continued Facebook such as several companies use to promote television advertising (With and Lynx are familiar examples) Facebook pages.
Facebook is the concept of integration because without offline structure already in place and complete events sat and discuss online company exists.Facebook site depends on the offline community, what Zuckerberg calls the "social graph."This is one of the major online and offline integration with respect to market: without a second may not occur and it more simply, the entire offer is more than the sum of its parts.
Unfortunately, it is easy to fall within the scope of the obligation to keep the online way of trapping and offline, as if they are two different companies. you can do business without forgetting the very law that they adopt in the field, the objective is to establish connections between real world people instead of only the virtual connections on Facebook.Although Facebook is clearly a massive online success, without offline social graph, the site is unnecessary.
The company's plan may be a position on the Motor Show in NEC hypothetical the following example shows various ways to market and promote the event online and offline integration for SMEs:
Event organizer's task is to create a first entry LinkedIn, inviting your contacts and their status to update the accordingly.Then Contacts are exported to LinkedIn and send them together with other relevant contact information to encourage visits attached to the e-mail.
So far, this all takes place online.
But the next organizer sends a press release, industry suppliers, writes an entry to the exhibition programme and from the targeted advertising space in publications. in addition, it is recommended to call the main organiser their clients they know where they are and at what time.
Then the sample products strong combination and interesting stand for complete (if necessary), a prize draw to attract interest, sponsorship and/or other subject-matter in connection with the transaction and face-to-face meetings to encourage potential customers to provide their contact information, not to mention to retain existing customers, interested and excited.
When the organizer's back they make calls and add them to the e-mail has been carried out by the Gallery to your address book contacts made more contacts with LinkedIn and make sure that the new and old customers who are like products are kept up to date on the network.
By integrating this offline and online for more bites at the cherry.
For information about how to see the different days and times for different people and that the market segments you more opportunities also always be aware of the fact that all of the business world check LinkedIn updates and messages on a regular basis as the study shows the larger the company, the less the current strategy, social media, while expanding environment.
Traditional forms of marketing to establish a person-to-person connections in supporting dialogue and meetings are so important that, if they actually are processed online, on the basis of the work is much easier, as well as the. So offline is just as important as online, and the integration of two and remember how one relies on to another of a marketing plan will be able to obtain a great success.
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