Online Advertising is Dead

... it never really alive.

You know the biggest problem People hate advertising online?.

Way back to the history of the Internet had banners ... in particular driving and site fabrics with advertisers bought per thousand impressions. I believe that advertisers were, for the payment of the 30 CPM for site run banners. I remember sales part of Entrepreneur magazine, even if you do not remember how much I charge them.

The banners were "tuned" to users, clickthrough rate (CTR) of the prices of the nose-dived and thousands of impressions cost decreased through the floor.

What advertisers?

The band began with goto.com (now part of Yahoo) pay per click and Pay Per Click industry was born.Google took this form their AdWords/AdSense advertising system with the new heights and very clever too.

But the fact remains that the people I don't like advertising. take a simple example ...What do you do when you can watch your favorite movies and ads appear?You can head to the kitchen for a quick snack or drink, right?

Advertisers was that trick, wise, so they decided to "support" is a movie and a little mini-ad before and after movie segments. I think you probably won't see it because you have not yet left the kitchen or has just got back to it to see the movie to the next section. Furthermore, the message does not exist, the "Buy our stuff," more, "we're the good guys sponsorship you temporary movie." So it is more soft subscription.

The message really does not work for you and How you can make tissues. page into a "soft sell"?, with the exception of targeting it precisely on the page the visitor saw last and make them after you see this is not much you can page.It is still an ad.

Are so that the "tuned" AdWords/AdSense ads, such as posters were?

Whether site visitors rebelling against advertising in General?

According to the Telegraph, enormous "Web 2 .03 properties are struggling to change the site users really." Mark Zuckerberg apologized Apparently Facebook users "a bad job" his attempt will be made for the implementation of a new, controversial Beacon advertising system that takes advantage of the power of "word of mouth" marketing. "

Oh good.

Facebook, the problem is that they are a huge number of competitors ... and those competitors like rather undercut whatever Facebook create ... revenue and Web 2.0 users happy rather go to whatever Web 2.0 site that offers at least advertising.

So we left you dilemma, which has existed since the Internet is born ...If people are free to decide what they want to navigate the sites and the intense competition site visitors, site owners can afford to set their websites advertising?, on the other hand, they provide NOT to?

Suppliers Love "Sorry" so why Don't You Use It in Word?

Mass media may agree on this, but they are mere conduit through to the general public. And that the public is true love could be the case, the word "sorry", so why not use it when any media face

In my country, Australia, we had an example of this gigantic When in February 2008 when the new Rudd Government then formally apologized to our aborigines, how to process it in the past was white. Words was simple, yet powerful-"for pain, suffering and hurt of the stolen generations, their descendants we say sorry.Brothers and sisters, cleaned, trimmed, deep-frozen families, for a maximum of mothers and fathers we say sorry. And indignity and, therefore, constitute, in relation to the proud people degradation, we say sorry.

Although the words alone are not enough to establish our aborigines continuously's plight, this movement had a huge positive impact on the Australian psyche, white and black at the same time highlighting does not forgive meanness by providing that the previous administration at the same time. Why not them? For the same reason that most organizations still refuse to apologize when they get things wrong-lawyers have changed and, convinced that they suffer from the financial consequences, if they say "sorry".It is loads reach tukkimaan. Although our John Howard Government had received that we would not apologizing aborigines, the procedure for the financial responsibility for the current generation of white-yet he still choose to grant technical assistance to the solace. If one or more of the wonder that he has only lost government but also the Parliament Office.

The second example became American late 2007 when Mark Zuckerberg, Facebook, boss apologised for violations of the can be driven gains his user privacy.The essence of his Beacon system alert users friends what they were buying eBay as on other sites.The heap of bad press, his original silence on the subject and you can forget the Coca Cola is withdrawn ads after the Zuckerberg said: "we had only a poor job in this release and I apologize."

Previously in the same year, Ribena was forgiven in Australia and New Zealand customers sales less than vitamin c level spirit drinks with minors ' Australian Managing Director-John-Sayers said: "we must say we are sorry you have messed up.. we've made errors."The company launched a special TV campaign in both countries, and again, said sorry what had happened. After this, I have seen is not negative publicity for this event data, or even Ribena or parent company GlaxoSmithKline.

Say "sorry", indeed, can help media face.

The Rise of Social Networks

Social network phenomenon exploded into the mainstream, disturbances of the State only in recent years. Amazingly social network sites, these have actually been around for 10 years, but few of us were aware of them.

MySpace for the younger age groups initially attracted, and gradually other age joined the social network into the fury. Although skeptical about so much information sharing public, now even the Baby Boomers you are joining the social networking craze mostly on Facebook.

How these social networking sites become?

Interesting Facebook college campus is coming from. Mark Zuckerberg, Facebook, now President and CEO, create as in 2004 at Harvard sophomore software that launched the, photographs, Harvard students sharing.In the context of the finishing site Mark told that told some other houses where the campus is a couple friends., he and his friends watched as registrations began flowing night. Within the first 24 hours after Facebook had 1200 1500 registrants.And in such a way as to Facebook was born on 4 February 2004.

Membership was confined initially to Harvard students but until March 2004, it opened up to other universities and higher education institutions and students in upper secondary school in September 2005, have been able to join. Only years later all ages 13 and older may join with a valid e-mail address.

Late 2008 Facebook membership had increased to 100 million users, then 200 million leapt in April 2009 and September of users was 250 million users, closing, the number of visitors on MySpace. A large part of the recent growth came as a foreign language sites in such a way that people from all over the world now combined with each other on Facebook.

MySpace had a head start on Facebook, effective infrastructure already started in August 2003.MySpace concept started when employees eUniverse enjoy communication is based on a social network site in Australia.See the opportunities, within 10 days of their own social network site created, MySpace, and enter the contest, eUniverse employees see who can log on to most people in the absence of eUniverse was already 20 million users and e-mail subscribers, they had a great interest in MySpace the multiple new users As MySpace rocketed. at the beginning of the number one social networking site unique users.

Twitter is birthed pod casting, the offspring to communicate internally to employees of a company with only 140 characters a short message service (SMS).Jack Dorsey Twitter concept author sends the first Twitter 6.March 2006.This new sort of social network site exploded awareness 2007 South needs to be included in the Southwest Conference it was turned on, and the huge popularity of Conference goers. Twitter began to soar as web presence.

Many other social networking sites in the lower reaches of any of these three, Facebook, MySpace and Twitter level?

New on the horizon looks very promising. Although at the moment, according to the ruling of the radar is gaining force unique opportunities because it offers its users the same way as the other social networking sites pay no membership. but it is very advantageous to the company because its members receive 70% of its income which is 70%. possibilities of billions of dollars large companies clamoring this unique site advertised to income.

Members maintain their position on the membership, log on to the site once a month. revenue sharing will become even more members who log in and enjoy more of the site on a regular basis.

Already one of the Twitter its rate of growth, what happens when we see the Word? could be new race to the top of the social networking site in the world.